Buildpro is a construction company based in Johannesburg. Buildpro Construction needed a marketing brochure for an event. In a world inundated with marketing material, service providers wanting to get a piece if not all our attention, with brochures at traffic lights, gyms, supermarkets and the like. Clients can sometimes feel marketing fatigue and easily be desensitised to our calls rendering our sales endevours in-effective. Potential clients always want to feel important and special, to feel a sense of exclusivity, of being set apart, celebrated and not fall through the cracks of simply being a statistic. In order to capture our potential client's curiosity and intrigue, we employed the concept of a personalised layout in the form of, 'the simple envelope'. The envelope, though common, communicates the idea of 'this is especially for you.' The brochure is minimalistic, with die cut elements incorporated to give a classy look and feel.